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#InstantInsights - Road to Fan 2024 - How people become fans

Montag, Januar 29, 2024

Fans are the central and most important asset for clubs, as most of the clubs' campaigns and measures are aimed at them and therefore the clubs' revenue is largely directly dependent on the fans. It is therefore essential for clubs to know their most important target group in order to serve them perfectly. But where does the "fan journey" begin, how does a person become a fan? SLC Management has addressed this issue and surveyed Bundesliga fans in Germany's only representative panel with registered participants. (n=5,496)

This brief analysis provides you with 20 comprehensibly prepared and commented market research insights into how people became fans of Bundesliga clubs, coupled with the reasons that motivate fans to attend stadiums.

Maximilian Madeja, Managing Director of SLC Management: "It is of existential importance for clubs, especially nowadays, to permanently record and individually optimize the "Road to Fan" of their fans. Although the overall view of the results in this study provides an important orientation for assessing the general situation, it is advisable to take an individual approach for your own club. Depending on the region, stadium and club, the views of the local target groups will naturally differ."

If you would like to receive individual insights into your club, please contact us, as this individual data is available from SLC Management.