Sponsorship revenue plays an important role for amateur and grassroots sports clubs to be financially successful and not solely dependent on membership fees. However, many clubs do not know how to use sponsorship effectively or how to build long-term relationships with sponsors. Questions such as "How do I find sponsors? What do I have to offer in terms of value? How do I show sponsors the success of their commitment?" often remain unanswered.

In order to provide clubs with these important answers in terms of sponsorship, SLC has developed the "Smart Sponsorship Management SSM©" program, which does justice to the diversity and values of clubs. Thanks to our decades of experience in amateur and popular sports, we at SLC know the problems faced by clubs and look forward to providing tailor-made solutions to your challenges and making your club fit for the future in the long term

Sponsorship as an important source of income

Sponsorship is not only a way to obtain financial support, but also a crucial source of revenue to ensure the success and development of our beloved clubs. Sponsorship enables clubs to realize their visions and achieve their goals. Whether it's buying training equipment, organizing tournaments, investing in new infrastructure or promoting young talent - all of this requires financial resources that clubs often cannot raise on their own and only through membership fees. This is exactly where sponsorship comes into play.

Professionalization: Helping people to help themselves

The important thing is: clubs can only be sustainably successful in sponsorship if they professionalize themselves in terms of sponsorship and marketing. Knowing your own values and rights, finding and approaching sponsors and developing bid concepts and negotiations are complex challenges.

Our specially developed training and consulting services as part of the SSM© offer you the help you need to help yourself take the next step towards a successful future in sponsorship.

Andreas Neugebauer, Chairman of the Board of Post SV Nuremberg reports:

"The decisive point in our professionalization in sponsoring was the support from the professionals at SLC Management, who showed us a clear way to make it work. Since working with SLC, we have already doubled our sponsorship income."

Sponsorship controlling: demonstrating value for sustainable partnerships

Sustainable controlling is of great importance in sponsoring in order to ensure the success and effectiveness of the commitment in the long term. With the Club Information System©, SLC Management offers the ideal tool for this.

Sponsoring partnerships allow companies to show their commitment to the local community and at the same time present their brand to a broad target group. For companies, sponsoring amateur clubs offers a unique opportunity to raise their profile and build a positive image. Controlling is therefore the important proof that companies need in order to maintain or expand their involvement.

Your path to successful sponsorship...

...is simple: arrange a no-obligation initial consultation and find out which services are right for you. There is a suitable step in sponsorship for every club - whether large or small, with many or few departments.

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Article published in the Freiburger Kreis member magazine "FK-Info" 05/2023

A brief overview of the contents of Smart Sponsoring Management SSM(c) is available >>HERE<< for download.

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For more information, please contact us at any time

Lea Härtel

Research Consultant for amateur and popular sports

E-mail: l.haertel@slc-ag.com

Phone: +49 (0) 911 - 54 81 830

Tags: #Madeja, Amateursports, Club Consultant, Popular Sports, SLC Management, Smart-Sponsoring-Management, Sponsoring