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Mobility as a sustainability factor - Exclusive SLC survey on the arrival and departure behavior of fans of the four major German sports leagues
Which means of transport are used and how often? Why are these used and not others? And what can clubs and venues do to make travel to and from the event more pleasant and sustainable for fans?
SLC got to the bottom of these questions in the unique, representative sports panels. The result is a detailed mobility analysis of the four major sports leagues with publication in the trade magazine Stadionwelt. A total of almost 10,000 fans and customers of the German professional leagues easyCredit Basketball Bundesliga (BBL), PENNY Deutsche Eishockey Liga (DEL), LIQUI MOLY Handball Bundesliga (HBL) and the 1st and 2nd Bundesliga in soccer were surveyed. For the study, online surveys were conducted in Germany's only representative sports panels with registered participants.
Specifically, the respondents were asked how they rated the transport situation at their respective clubs and leagues and how easily accessible the venues are by the respective means of transport. It was noticeable that the transport infrastructure at the clubs of the indoor sports was rated better in most areas than in the two soccer leagues. One reason for this is certainly the lower capacity of the venues, which means that there are significantly fewer people traveling around them.
Across-league, the accessibility of the venue by car was rated best with an average score of 1.87 - public transport options received a school grade of 2.13.
Finally, this also means that the car (combustion engine) is still the most frequently used means of transport for getting to and from the stadium, with 61.2% of fans across all leagues public transport comes in second place with 21.4%. Here, too, there is a major difference between the indoor leagues and soccer. While in the soccer leagues only just over half (53.2%) travel by car, in the indoor leagues the figure is between 63.5% (BBL and HBL) and 64.7% (DEL). These results provide important insights for the clubs, particularly from a sustainability perspective because the introduction of sustainability criteria for licensing has brought this topic even more into focus.
[Click on graphic to enlarge]
If you need more information about the study, contact us, we can provide the data individually for you.
"The results provide indications of the general behavior of the respective fans. However, in order to draw the right conclusions for the respective club and its sustainability strategy, it is advisable to look at the individual results in detail, as they usually vary depending on the club and region," says Maximilian Madeja, Managing Director of SLC Management.
Individual mobility analysis for you
If you would also like an individual mobility analysis or a sustainability study, this can be realized quickly and easily via our unique Bundesliga and Clubpanel. We can create a tailor-made sustainability concept for you, incorporating not only the extensive data material but also our many years of expertise from consulting in the sports and industry sector.
You are welcome to select a suitable appointment on our appointments page.Publications of the study:
Link: Study on the arrival and departure behavior of fans - Stadionwelt
Download the PDF file: Fans' arrival/departure behavior
For more information, please contact us at any time
Jens Jaschinski
Director Consultancy,
E-mail: jaschinski@slc-ag.com
Phone: +49 (0) 911 - 54 81 830
Brief study: Transport infrastructure in the #Bundesliga
SLC Management, as the exclusive Data-Intelligence-Partner of Stadionwelt, took a close look at the traffic infrastructure of the German Bundesliga for the current issue of Stadionwelt INSIDE 2/2020. For the fans, the match day does not begin, as is often assumed, with the kick-off and ends with the final whistle of the match, but starts with the arrival at the stadium and ends with the arrival at home.
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